It starts with a farmer
Farmers already know what the land needs.
What has been missing is a system that recognises the work, records the results, and lets the people who care about nature help pay for it.
Integrity Earth
Rewarding farmers for regenerating nature.
Farmers use our FarmEye software to record measurable improvements to soil, water, and biodiversity. Their verified results become Bright Greens — digital ecological assets — available for institutions and individuals to purchase.
FarmEye
The working view of the whole farm.
Production, finances, planning and ecological outcomes in one place — so a farmer can manage the farm and show how the land is changing.
Real work on farms. Clear evidence for everyone.
Integrity Earth connects the people regenerating the land with the people who want to help make that work possible.
Farmers regenerate the land
Farmers improve soil, water, biodiversity, resilience, and the long-term health of the farm.
FarmEye records the work
FarmEye brings farm management and ecological evidence together, so progress can be seen and followed over time.
Bright Greens make it rewardable
Verified improvements become Bright Greens — ecological assets so buyers can support regeneration and connect their money to real work on real farms.
The working view
What FarmEye brings together.
Production and financial records and ecological evidence that builds over time — brought into one clear working view for the farmer and their adviser.
The reward
How it becomes a Bright Green.
Ecological improvement is valued, verified and represented in Bright Green tokens — and 72.5% of each purchase goes to the farmer who did the work.
How it works
Three steps. One connected view.
1
Run the farm in FarmEye
Bring production, finances, planning, and ecological outcomes into one clear working view.
2
Verify the recovery
Use consistent evidence to show what is changing on the land and how confidently it can be understood.
3
Reward the farmer
Turn verified ecological improvement into Bright Greens that buyers can trace back to real work on real farms.
Why it can be trusted
Evidence from the farm, not a promise about it.
Past schemes asked people to trust claims no one could check. Integrity Earth closes that gap with farm-level evidence — what changed on the land, when it was observed, and how confidently it can be understood.
Why we exist
The willingness was already there.The missing piece was trust.
Farmers want to care for their land. People and organisations want to support nature. But when results are hard to see or verify, money stays on the sidelines. Integrity Earth was created to close that gap.
1Farmers first.
2Evidence, not claims.
3Plain language.
4Value strengthens life.
What we’re building
Trust infrastructure for the ecological economy.
Nature-related disclosure is moving from voluntary to mandatory, and the data it will require — continuous, verified, farm-level — barely exists yet.
Integrity Earth is building that foundation — the farm-level record that makes ecological improvement possible to verify, and possible to reward.
Built, not proposed
The platform is operating today. FarmEye is the first application running on it.
Verification built in
Ecological evidence is produced as a by-product of a farmer managing their farm — not bolted on afterwards.
Distribution in place
FarmEye reaches farmers through established advisory networks who already have their trust.
Across the landscape
It adds up beyond the fence line.
Each farm records its own recovery on its own country. Placed side by side, those records begin to show how an entire landscape is changing over time.
Who it works through
Built with the people closest to the land.
Integrity Earth works with farming advisers who already understand their communities, making farm information and ecological progress easier to use and share.
Find your place in the work.
Three ways to take part.
Farmers
Heal more land. Be rewarded for the work.
Use FarmEye through an approved advisory partner to manage the farm, record ecological progress, and prepare verified results for Bright Greens.
Talk with us about your farm BuyersPut your money behind work you can see.
Support verified regeneration on real farms and receive clear evidence of the ecological improvement connected to your purchase.
Ask about Bright Greens PartnersBring trusted evidence to the people and organisations you serve.
Explore how farm-level evidence and Integrity Earth’s platform can support your farmers, supply chain, risk conversations, or nature commitments.
Explore a partnership
For everyone
When regeneration is rewarded, everyone gains.
Farmers keep improving the land.
Food systems become more resilient.
Buyers support real work with greater confidence.
Nature has time and resources to recover.
The vision
An economy where the wellbeing of people and nature is not treated as a cost.It is the value we create.
Founded by Sarah McCrum and Thomas White — fifteen years helping people build a healthier relationship with money, joined with a long focus on integrity in leadership and technology. Read our story
The farmers are ready. The people who care are ready. Now the work can be seen.
Tell us where you want to take part — as a farmer, buyer, or partner.