Integrity Earth exists to help money reach the farmers regenerating nature — with evidence people can understand.
Farmers want to care for their land. People and organisations want to support nature. But when results are hard to see or verify, money stays on the sidelines.
Integrity Earth was created to close that gap with a system that connects the work on farms to evidence buyers can follow.
You cannot buy trust with better branding. You have to build it — into the way the work is measured, verified, valued and demonstrated.
The FarmEye app helps farmers and advisers manage the whole farm – finance, production and ecological outcomes. Verified ecological improvements are assessed for quality and evidence, then valued and converted into Bright Greens — so buyers know exactly what they’re supporting and what it achieved.
Integrity Earth works with farming advisers who already understand their communities, making farm information and ecological progress easier to use and share.
Co-founder
Sarah is a founder and author whose work connects money, purpose, wellbeing and regeneration. She brings more than two decades of experience working with values-centred leaders and business owners, helping align money with the long-term wellbeing of people, communities and nature.
Co-founder
Thomas is a technology entrepreneur and systems architect who has co-founded more than twenty companies. His experience spans digital platforms, distributed networks and organisational intelligence. He brings a practical focus to turning complex challenges into systems that support regeneration, accountability and stewardship.
Operations Lead
Adam is a natural capital specialist with hands-on experience in regenerative agriculture, producer coordination and ecological verification. He works directly with farmers on practical verification processes and is developing Integrity Earth’s verification system alongside Andrew Lawrie.
Evaluation Lead
Monica is a circularity and innovation strategist with more than 25 years’ experience across business strategy, public policy and governance. She has served as Executive Director of ASBEC and CEO of the Environment Institute of Australia and New Zealand, and founded Encompass Sustainability.
If you’d like to meet the people behind the platform, we’d love to talk.
Get in touch