See exactly what your money brings back to life.
Bright Greens are a way of participating in the healing of nature on Australian farms. You choose how much to support, we show you the evidence behind it, and 72.5% of what you pay goes to the farmers who did the work.
You’ve wanted to help nature.To be part of a solution.
A receipt. A logo. A warm feeling. And no idea what changed on the ground, or whether anything did.
The farmers healing nature are often limited by their own budgets. The benefits reach all of us, but their work has too often gone unrecognised and unrewarded.
A way to participate in the healing of nature. You buy a record of verified improvement, see the evidence, and 72.5% goes to the farmers who did the work.
A way of participating in the healing of nature.
You don’t have to be a farmer to be part of this. Your Bright Greens recognise work already done to heal soil, restore water and bring species back. Your purchase rewards that work and helps farmers continue it — with the evidence of what has changed behind every Bright Green.
You can help this work continue.
People and organisations around the world can participate in the healing of nature on Australian farms.
You choose your support.
Buy Bright Greens at a scale that matters to you, backed by the record of work already done.
Farmers receive the reward.
72.5% of what you pay goes to the farmers whose work created that record.
The work can go further.
That income helps farmers continue caring for the land, with tools such as FarmEye supporting their work and recording what changes.
You are part of living value.
Healthier soil. Water held in the landscape. Species returning. You help support the farmers creating this living value.
Four steps from a paddockto a Bright Green.
The evidence behind your participation, from the farmer’s work to the verified record.
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The farmer runs the farm in FarmEye.
Every paddock, every herd, every season — production, finances, planning and what the land is doing — kept in one app, as the farmer works.
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The land is measured.
Soil, water, ground cover and the species coming back are measured on the farm, then checked against satellite data and other independent sources.
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Before · illustration 
After · illustration What changed is verified.
An independent verification process confirms the improvement — what changed, when, and how confidently it is known. The same country, before and after.
Images illustrate contrasting grazing practices; they are not a measured before-and-after record of Moora Plains.
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The verified improvement becomes a Bright Green.
That verified ecological improvement is valued and represented as a Bright Green. When you buy one, 72.5% of what you pay goes to the farmers who did the work.
That is where a Bright Green’s value comes from — not from what the farm sells, but from what the land regains.
Valuing what we’ve taken for granted.While it’s alive.
Soil that holds water. Species returning. Ground cover through a dry summer. Bright Greens give us a way to value the living systems that care for us — and reward the people helping them thrive.
Four signs of a living landscape.
Soilthat holds water and feeds roots
Waterthat stays on the land
Speciesthat come back
Ground coverthrough a dry summer
Every Bright Green draws on a pool of working farms, each assessed on the same framework and each traceable to the land.
What changed, when it was measured, and how confidently it is known — from the farmer’s own story, FarmEye records, satellite data and other independent sources.
Proof that this work happened, on this country, and that most of what you paid reached the farmers who did it.
Not one farm. A growing circle of producers.
Every Bright Green draws on a pool of independently assessed farms. As new farmers join, they start receiving a share.
Income that moves independently of commodity markets.
Payments arrive as recurring income for work already done — put toward more regenerative work, cash flow through a hard season, or succession.
This income comes from the ecological work, rather than the price of what a farm produces. For a farmer, a source of revenue outside those markets matters.
The first farm in the pool.
Andrew and Meagan Lawrie have farmed Moora Plains for twenty-five years. Rotational recovery grazing. No chemical intervention. Rest long enough for native grasses to rebuild their roots and seed banks — the same principles, season after season, on the same country.
The results show up on satellite, in the soil, and in species not recorded there for decades. Moora Plains is the first farm assessed for the pool, and the example every farm that follows is measured against.
“I can’t overstate what it means to have support and vindication of what we do from people I have never met.”
Andrew Lawrie — Moora Plains
Spend a moment on the farm.
Footage shared from Moora Plains. The herd, the pasture, and the country behind the first Bright Greens.
Three steps, and the money is on its way to a farm.
Ten Bright Greens represent one hectare of country, regenerated for one year. The minimum purchase is 100. Availability and price are confirmed when you enquire.
Tell us what you want to support
We’re starting with farms in Australia. Tell us the scale of your support and the ecological outcomes that matter to you. If you hope to see this in another part of the world, we’d love to hear.
Review the evidence
See the farms in the pool and the record behind what is available.
Complete the purchase
Receive your Bright Greens, your record, and become part of the community.
A place in the community building this.
Be part of a community of people who care about the land and the people healing it. Meet farmers and join Sarah’s monthly conversations with economists, ecologists and farmers. Share what you’re learning with your own community. Your part in this goes beyond the purchase.
Everything you receive.
Your record
Your Bright Greens, and the verified record of the work behind them.
Your community
Become part of the community, with a seat at the monthly live conversations.
The farms as they join
Monthly updates as new farms complete assessment and join the pool.
Country that can carry the next generation.
Farm by farm, season by season — land that holds its water, feeds its stock, and comes back stronger from a dry year.
Integrity Earth exists to reward farmers for regenerating nature.
The best people to change the story of humanity are the people who grow our food. Their hands are in the soil. Their daily decisions either deplete the living systems we all depend on, or restore them.
When a farmer chooses regeneration — and sustains it, season after season, for decades — the results compound in ways science is only beginning to measure.
Integrity Earth turns that work into a verified ecological record. We call it a Bright Green.
Every Bright Green says three things: nature has value, farmers can be paid to restore it, and an economy built on wellbeing is already underway.
If that matters to you, come and build it with us.
With appreciation,
Sarah McCrumExecutive Chair, Integrity Earth
The work is already happening.Come and be part of it.
We’re starting in Australia, with an invitation to people everywhere. Choose the scale of your support and see the farms and the evidence behind your Bright Greens.
What a Bright Green is not.
A Bright Green is not a share, an investment, or a financial product. Buying one is not an investment decision. We do not promise that Bright Greens will rise in price or produce a financial return of any kind, and nothing on this page should be read as suggesting they will. Value can go down as well as up. The regulatory treatment of this category may change.
There is no active secondary market today. Buy only what you are comfortable holding for its own sake.
What we offer is the opposite of a financial promise: proof that specific work happened on specific country, and the knowledge that most of what you paid reached the farmers who did it.
This page is general information only. It has been prepared without regard to your objectives, financial situation or needs, it is not financial product advice, and it is not an offer or invitation in any jurisdiction. Obtain independent advice appropriate to your circumstances before making any decision.